Product Manager, Cannabis Specialty Pharma
Our client is a Cannabis Startup Specialty Pharma Company that is based on the clinical practice of Dr. Alan Shackelford. His unique knowledge and inventory of cannabinoid formulations have significant therapeutic potential for a number of unmet medical challenges. Dr. Shackelford is best known for his pioneering the treatment of Dravet Syndrome with an optimized strain of cannabis.
Dr. Shackelford recognizes that physicians require a significant amount of information and trust before prescribing products that may not be produced using standard pharmaceutical practices and guidelines. Shackelford Pharma was founded to create proprietary cannabinoid therapies using pharmaceutical industry best practices, supporting physicians and patients with evidence-based treatment options.
We are searching for a Product Manager with extensive experience in biotechnology, pharmaceuticals or nutraceuticals to join the team as a foundational member. The successful candidate will oversee product planning, product marketing and take full responsibility for the entire product portfolio of cannabinoid therapies. The Product Manager will drive successful product lifecycles from product concepts to product retirements, and building a profitable business which addresses unmet medical challenges. As a member of a cross-functional team, the Product Manager will contribute to business and operational plans and ensuring that the product and marketing efforts support the Company’s overall strategy and goals.
Manage the product portfolio and life cycles with the aim of establishing and growing profitable revenue.
Conduct market research and analyses. Characterize and quantitate market(s) and segmentation.
Develop customer/patient insights that enable proper core positioning and messaging.
Identify opportunities for new products and services.
Perform competitive analyses. Support the corporate finance team with the resulting information.
Participate in project meetings to define strategic plans for the marketing team.
Develop and implement marketing plans.
Manage product launches.
Create effective relationships with key thought leaders, channel partners, customers and advocacy groups.
Engage in clinical, channel partner and service partner site visits as required.
Ensure that marketing material and programs are compliant with regulatory requirements.
Support the development and implementation of sales promotion campaigns and material.
Manage agency relationships to ensure timely delivery of assigned tactics and that they align with strategy.
Collaborate with the clinical and technical team to develop patient programs that are in line with strategic direction; leveraging these programs to support market entry and expansion.
Monitor and control program and sales performance and work with the team to adjust the plan accordingly.
Follow the implementation of brand strategies and tactics; analyze feedback, and propose changes and improvements when necessary.
Communicate effectively within the organization to ensure the motivation and alignment necessary to achieve product objectives
BSc. with an MBA or the equivalent industry experience
A minimum of 5-10 years of experience of combined sales, marketing and/or product management experience in the medical or pharmaceutical industry.
Direct experience in marketing or selling ethical drugs and therapies to physicians.
Experience in NPI for pharmaceuticals, medical devices, botanicals or nutraceuticals, and preferably prescription drugs or therapies
Good understanding of regulatory guidelines related to the sales and marketing of ethical drugs
Ability to analyze and interpret market data; capable of identifying market research needs and commissioning appropriate project work
Exceptional presentation and communications skills
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