Marketing Communications Manager, SW ***Completed***
Overview
Our client is a market leading scheduling and optimization software company developing advanced scheduling SW solutions for upstream operations. Their solutions provide operational efficiency, reducing cycle times and improving collaboration within project teams.
As a key member of the team, you'll be responsible for executing the company’s strategic marketing plan, targeting the oil & gas industry and leading expansion activities into complementary industries. You will manage and coordinate multiple concurrent marketing activities, working with internal stakeholders and external consultants to maintain and enhance the company’s brand recognition, generate sales leads, and communicate our product direction. This role reports to the VP, Sales & Marketing.
Responsibilities
Managing activities against the marketing budget, you will employ multiple channels to reach the company’s target audience segments. As well, you will liaise with company and product management to identify additional channels and activities focused on new products and product features. You will put in place an effective internal communication process to ensure that all relevant company functions are kept informed of marketing objectives and lead a virtual team to ensure that the company’s key brand messages are communicated to the industry effectively, and that we are recognized as product and thought-leaders in the operations scheduling domain. Your sales lead generation process will support the company’s revenue goals and ensure an ongoing high level of sales activity.
Skills and Experience:
You will need to be a highly motivated and innovative individual who can work independently, while leveraging various internal and external stakeholders needed to achieve success
Ability to coordinate multiple simultaneous marketing efforts (often linked to sales activities) using strong organizational skills
Demonstrated success in developing and implementing marketing strategies for software solutions
Ability to create valuable and engaging content for our website and blog that attracts and converts our target groups
Strategic and tactical thinking and problem-solving skills
Excellent communication and interpersonal skills
Thorough knowledge of traditional marketing channels, and social media marketing capabilities, including SEO, SEM, PPC, email, LinkedIn and Twitter
Measuring and reporting on the performance of marketing campaigns, gain insight and assess against goals
Reliable, flexible, and collaborative work style
Track record of effectively monitoring marketing initiative and channel outcomes
At least 5 years of experience in marketing communications
Knowledge of oil & gas operations is an asset
BSc/MSc degree in related field
Other
Competitive compensation package
Challenging and dynamic environment where you can bring your skills and experience to bear on important issues facing your clients. There is a premium placed on delivering innovative and quality solutions, while having fun doing it.
Extended Healthcare and Dental plan
Periodic travel will be required (up to 15%).
This is a remote based position that can be located anywhere in Canada.
Contact
Darrell Bowman - T: 604-639-9562, darrell@corporate.bc.ca