Head of Sales, EdTech
Overview
Our client is an innovative Canadian health technology company that has spent more than a decade developing digital solutions that help identify youth mental health needs early and connect students and families with appropriate care.
Following the successful launch of a new business model and strong early traction within California school districts, the company is entering its next phase of growth. We are seeking an experienced sales leader to establish and scale our Client’s U.S. K-12 sales strategy.
This is a unique opportunity to join a mission-driven organization at an exciting inflection point, where you'll have the chance to shape the sales process, win key reference customers, and play a meaningful role in improving access to mental health resources for students and their families.
The Opportunity
Reporting directly to the CEO, you will lead business development efforts with school districts across California, developing relationships with district leaders and guiding opportunities from initial engagement through district-wide implementation.
This is a hands-on role suited to someone who enjoys building rather than inheriting a sales organization. You'll help define the go-to-market strategy, establish a repeatable sales process, and work closely with marketing and leadership as the company expands its presence in the U.S.
Responsibilities
Develop and execute the company's U.S. K-12 sales strategy, with an initial focus on California.
Build relationships with school district decision-makers, including Student Services, Mental Health, Counseling and District Leadership.
Manage opportunities from initial introduction through pilot programs and broader district adoption.
Develop a repeatable sales methodology and playbook that can scale as the business grows.
Work closely with the CEO and leadership team to refine market strategy and customer messaging.
Provide ongoing market intelligence and customer feedback to support product and business development.
Ideal Background
A successful track record selling into U.S. K-12 school districts.
Experience navigating district procurement, pilot programs and multi-stakeholder decision-making.
A consultative, relationship-based approach to enterprise sales.
Experience building new markets, territories or sales processes within a growing organization.
Experience selling educational technology, student services, health technology or other solutions into school districts would be considered an asset. The specific product you've sold is less important than your understanding of how school districts evaluate and adopt new initiatives.
Comfortable fitting into a small company environment, possess demonstrated leadership qualities, and be eager to take on challenges that are not found in more structured organizations.
Be a proactive and independent thinker, able to take ownership of tasks with little supervision.
Why This Role
Join a purpose-driven company addressing one of today's most important challenges in youth mental health.
Help build and shape the U.S. sales organization from the ground up.
Work directly with an experienced founder and executive team.
Significant opportunity for professional growth as the business scales.
Competitive compensation, performance incentives and equity participation.
Other
This position will be based in The Greater Vancouver, BC, Canada area
Regular travel within North America (up to 25%)
For transparency reporting purposes, the estimated base compensation range is CAN$110k to CAN$130k annually plus bonus. This range is an estimate only and may be adjusted to reflect market conditions.
Contact
Darrell Bowman - T: 604-639-9562, darrell@corporate.bc.ca